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Opening Thoughts

How Bad Data Keeps Us From Good AI

In this engaging TED Talk, Mainak Mazumdar highlights a critical issue in the age of artificial intelligence: the impact of bad data on AI’s effectiveness. Through relatable examples, such as comparing urban data from Shanghai and New York, Mazumdar reveals how biased or incomplete data can lead to flawed AI-driven decisions. He emphasizes the need for robust data infrastructure to ensure ethical and accurate AI applications. This talk is especially relevant for marketers, as it underscores the importance of high-quality data in building reliable marketing information systems and driving effective decision-making.

“How Bad Data Keeps Us From Good AI” [9:59 min] by Mainak Mazumdar[1]

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  1. Mazumdar. M. (2020, October). How bad data keeps us from good AI [Video]. TED Salon: Dell Technologies. https://www.ted.com/talks/mainak_mazumdar_how_bad_data_keeps_us_from_good_ai

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